Contact Management Software: Local and Web-based

2007-03-08 10:33:40

( Business )



CENTRAL ACCESS POINT

Contact management software is a central application where sales and account executives can access and update their company’s client data base. Contact management programs are also the main entry point where you can create a new contact or lead information page, which will then be available for all your sales and account agents.

The main advantage of using a contact management software is that it makes easy, even enjoyable work of what could be normally considered as the tedious and monotonous work of meaningless data entry. Having a contact management software frees your sales force from the repetitious work of typing and filing contact information files, and allows them to focus more on the more important aspects of their job, which is converting those contacts into actual sales.

TYPES OF CUSTOMER MANAGEMENT SOLUTIONS

There are two basic types of contact management systems, one is the local application or the contact management software, which is installed into you central server. A local contact management software requires that your employees be trained in the proper use of the software.

The main advantage of having a locally installed contact management software is that your company has full control over its operation and can claim total ownership of the program in so far as being able to fully customize and calibrate its functions to your company’s unique requirements.

The second type of contact management systems is the web based contact management. This type of contact management solution is totally outsourced. All you have to do is go online and access your account on the web based contact management web site.

The advantage of the web based contact management is total convenience – no programs to install and maintain in your system, and no upgrades and training required. All you do is access your account online and do all the necessary filing and updating of information.


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