Goldmine Contact Management Keeps Your Team In Sync

2007-03-08 10:33:40

( Business )



For your CRM strategy to succeed, you need to change many aspects of your business, including: company culture, customer and internal processes, employees' skills and competencies, and information management. CRM is a complex and difficult way of doing business.

Goldmine CRM seeks to help you manage some of the changes by providing a comprehensive sales contact management system that will prove useful to your employees. The Goldmine contact management system addresses one key issue in CRM: employee resistance to complicated software.

Goldmine contact management software makes it easier for each user in your organization to work on customer contact records within the program. The search center function in the software allows you to perform tasks involving multiple steps, without having to move contact records. This improves individual capability in working with the data.

However, one target in Goldmine CRM is to have your team synchronizing their work with each other. The Goldmine contact management system is thus designed for use in dispersed organizations since you can set it up so that your people in the field can share useful information with each other and with you at headquarters, regardless of their location or the time they can make Internet contact.

This share-ability is important if you consider that the Goldmine contact management contains functions that help your create and manage reports from a central area, preview them, and then distribute them over the Internet to those who can use them. Some of these reports would include analysis of your marketing leads, sales, and marketing results.

An added benefit from all the information-sharing that occurs through the Goldmine contact management system is that all your key people develop a company-wide perspective on customer relationship. This concept thus becomes productive reality when those involved can instantly access contact information, including company-wide history on the account, sales volumes and company calls done.


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