MBNA UK Card Tries To Win You Over

2007-03-08 10:33:40

( Financial )



MBNA UK entered the uk credit card market at a time when national interest rates were high and credit card transactions were subject to stiff rates. You probably remember when your uk credit card required interest and finance charges running almost twenty percent.

In order to gain customers, MBNA UK introduced the concept of zero-interest on balance transfers from other uk credit cards to the MBNA UK card. With this transfer facility, you could fully pay off the high-interest debt on the previous card and get the chance to amortize your balance at no interest.

With this, MBNA UK has acquired a substantial customer base in the uk credit card industry. If you have taken advantage of this zero-apr (annual percentage rate) offer, you actually were able to get a low-cost unsecured loan to clear a high-cost debt.

But remember, this is an introductory offer. After the introductory period the standard rate will apply on your transactions. You can adopt the strategy of transferring balances between uk credit card companies, taking advantage of these special transfer rates until you pay off your debt at virtually no interest.

MBNA UK has moved to encourage customer loyalty. MBNA UK has developed the capability to perform data mining on its extensive customer database and uses the information to design special service packages for specific market segments, particularly homogenous groups.

You will appreciate knowing that at MBNA UK, your credit was not approved on the basis of automated credit scoring systems. MBNA UK did take your credit bureau reports to check on your credit history, but unlike most uk credit card issuers, MBNA UK credit analysts decided on the basis of judgments and evaluations on information about you.

You can access the company’s customer support services online through the mbna co uk website, similar to the process at major card issuer, www barclaycard co uk.


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