Customized Lanyards: Mobile Advertisement

2007-03-08 10:33:40

( Business )



CORPORATE BRANDING

Customized lanyards are the trend nowadays in corporate branding. Printed lanyards make for popular trade show giveaways as companies use the custom lanyards as a subtle way to promote their business.

The main advantages of using badge lanyards as promotional tools are their affordability. For a reasonable amount, you get to generate more corporate awareness and visibility. Lanyards are items people actually have use for, and they use it outside their homes where it captures more attention. Moreover, when people use badge lanyards, they actually use it the entire day to hold their ID’s, cell phones, digital cameras, etc., taking it off only when work is done and they are about to go home.

Customized lanyards come in many widths and clip designs, with each one designed to hold a specific product. The most affordable are the quarter inch badge lanyards intended to carry light items like employee ID’s and pens. The thicker promotional lanyards are more expensive, but it offers more space for customization.

EMBROIDERED OR SILKSCREENED

Personalized lanyards can be customized in two ways – by printing or embroidery. Of the two, making customized lanyards using embroidery is more expensive because the design in actually stitched into the material. The price for having embroidered promotional lanyards is based on how many colors will be used on your design and the number of thread stitches that will be used.

If want to go for embroidered customized lanyards but a bit short on funds, try to design a logo or print that is simple and with just one or two colors to keep your costs down. Then choose a lanyard whose color will contrast strongly with your company’s design. This way, even your design is minimalist, it will still achieve a strong visual impact because of the background you have chosen.

While embroidered may be more expensive than silkscreen, the durability and beauty of embroidery reflects well on your company.


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