An Introduction To Bulk Email Advertising

2007-03-08 10:33:40

( Business )



Bulk email advertising is the process of sending promotional information, solicitations or advertisements through email to a large number of recipients.

There are forms of bulk email advertising that are received by individuals or companies because there was a request to receive certain information. Product updates, special events, or a store sale are some forms of information that can be received using bulk email advertising.

There are also other forms of bulk email advertising that are unsolicited, or not requested for. This type of bulk email advertising is also known as spam. These days, unsolicited mail is considered a criminal offense because this type of mail can fill up computer servers, which can block the receipt of certain important messages. Most forms of bulk email advertising give you the option to block the receipt of bulk email ads that are received in your email.

Media buying agencies, whose job is to find and purchase advertising space usually recommend bulk email advertising as one option to clients who wish to reach a large number of consumers. Media buying agencies recommend this option because it is extremely cost effective.

Companies wishing to promote products or events, but do not have bulk email lists can purchase lists from certain companies who sell them. The lists that are provided are normally classified according to the consumer’s interest in certain product lines. The email addresses are obtain from numerous email address servicing companies who sell these addresses on a per email address basis. Some of these companies can also create your advertisement for you, send the email to potential recipients and track the responses of the recipients.

If you choose to send bulk email advertising yourself you must ensure that the ads are clearly understandable and to the point. You should not include any attachments, as some computers take a long time to download attachments. If you provide links on your ads, ensure that the links work. When addressing emails use the recipient’s first name, and make your subject line brief.


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