The Different Types of Telemarketing Firms

2007-03-08 10:33:40

( Financial )



Telemarketing firms can be utilized to generate telemarketing leads, promote your companies services, to conduct surveys and directly sell your products to consumers.

There are different kinds of telemarketing services that telemarketing firms can offer:

When you have advertised your company’s products, events or services, inbound telemarketing firms can be used to receive calls of interested parties and answer any inquiries.

Telemarketing firms that utilize outbound telemarketing, which is sometimes also as cold calling, requires the telemarketing firm to call prospective or existing clients in order to generate telemarketing leads, and can result in your clients visiting your store.

Business to business telemarketing is used to obtain customers, identify leads that are forwarded to the company’s sales agents for sales follow ups for potential sales.

Automated telemarketing makes use of an interactive voice response (IVR) system to make and receive a large volume of calls. Automated telemarketing can make use of inbound and outbound telemarketing methods at low operational costs, while generating a large amount of potential sales as a result of the task. With this type of telemarketing method, no live telemarketing staff is used. It is the sales agent that directly speaks to potential clients if there is a need to do so.

Business to consumer telemarketing is the process of informing consumers to purchase certain products or services. Again, inbound telemarketing is used when customers place orders, and outbound telemarketing calls are made to promote any special offers to your customers.

There are a number of factors you should keep in mind when considering telemarketing firms: your contract should include the standards that need to be complied to when making or receiving calls, the number of calls the firm is expected to make for a certain period and a non-disclosure clause. Remember to set aside funds for the cost of training and the development of software, aside from the set up costs to your financial budget.

If you have a large telemarketing campaign, it can prove to be worthwhile to investigate the possibility of using offshore telemarketing firms because these firms charge lower rates.

Lastly, if you are thinking of using telemarketing firms, it will also be helpful to check that the telemarketing firms take time to do background checks, trains and hires employees in the proper manner.


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