Knowing Your Website Traffic Statistics

2007-03-08 10:33:40

( Business )



Once you establish your own website, the next step often involves checking to see how well it communicates with people. After all, you could invest a lot of time and money into building your site, but if no one's looking at it, then that means that something is wrong.

Most people often install tools into their servers that can analyze website traffic statistics as a result. These are often known as website analytics, but in reality, they are a set of utilities that monitor your the number of times your website is accessed, as well as where the access comes from and when it takes place.

The first and most important of these website traffic statistics is usually the number of visitors your site receives. Your site will always have a number of Visitors (which signifies the total number of times your site was accessed in a given period of time), but it will also have a number of Unique Visitors - a value that notes exactly how many different people were responsible for your total visits. Imagine accessing a website multiple times over the course of a week; In that case, the website traffic statistics will register many Visitors, but only one Unique Visitor in total.

Often, you can gauge the success of a website by comparing the two visitor rates. A higher Visitor figure as compared to Unique Visitors indicates that a lot of people are accessing your site very often; If it's the other way around, then that implies that people tend to pass by only once, and then move on to other things.

Another important item in your website traffic statistics is known as Page Depth. Page Depth indicates the average number of pages that visitors view on the site every time they pass by. A high Page Depth usually implies that your users tend to explore your website very often; This could either mean that they enjoy looking through your content for some reason, or it could mean that they're searching for information of some sort.

Finally, one common analytic is the Click-Through Rate, or CTR. If your website can receive links (or purchase traffic) from other websites or search engines, this statistic determines exactly how many visitors you receive from those locations. With this information, you can tell whether or not your advertisements or promotions are effective enough to maintain, or if the traffic you receive is sufficient for your website's needs.

There are, of course, many other website traffic statistics that can help you. Each set of analytics contains different levels of information and detail, and it is important to acquire the toolset that is most beneficial to your web site.


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