Google Pay Per Click Advertising: A Brief Overview

2007-03-08 10:33:40

( Web Hosting-SEO-Web Design )



Pay per click advertising links appear during a keyword search on a search engine website. The cost of advertising is charged only when a person chooses to check the ad online. The cost of advertising is on a per click basis, which is normally very minimal. Google pay per click ads were one of the first ads that came out in this form of advertising.

Google pay per click ads appear according to the amount of money that is paid, and the popularity of the ad.

If you wish to earn extra income you can register yourself in pay per click affiliate programs wherein you choose a company to promote. Certain keywords are chosen that link a company’s product or services to it. A landing page must then be designed, so that the reader sees some advertising information of the company you are promoting. The link to the company’s website is also included on the landing page for the individual to click. If the individual reaches the company website, and chooses to either make a purchase or fill up an online form, you get paid. The fee that is paid to you will either be a percentage of the advertising cost, or a flat fee for producing a sales lead. In addition, another portion of the advertising costs are also paid to the website host.

Before deciding on using Google pay per click, you should consider a number of points:

In creating your ad, ensure that it uses an acceptable language with no obscenities. The links that you provide should be active and working.

The cost of advertising using this medium will depend on the price you are willing to pay. Remember that the higher price you pay, the more visible your ads will be.

Google pay per click ads is beneficial because you gain targeted traffic in your website. You must however note that when starting to use Google pay per click affiliate programs or advertising, that you should start paying for ads with a small budget, and see whether you can get potential customers as a result of pay per click advertising.


All rights Reserved © Tradenet Services srl
Do not duplicate or redistribute in any form.