Qualified Intermediaries Need Qualified Leads

2007-03-08 10:33:40

( Business )



Effectively marketing your business and your services as a qualified intermediary is necessary if you are going to make any money. You can try the network marketing route of search engine optimization and search engine submission, among others, by hiring a qualified google advertising professional, but if you want to cover all your bases, you must also do some email net marketing campaigns. To do this, you need an email list of qualified leads.

Qualified leads are people who are more than likely be susceptible to your sales pitch and your 1031 qualified intermediary prequalified offer. Generally, these are people who have expressed or implied an interest in a 1031 exchange for which the services of a qualified intermediary would be needed to facilitate the exchange.

Qualified leads must also pass your target customer base criteria. For example, a qualified lead is somebody who has the means and is willing to pay for the services of qualified intermediaries when necessary. Qualified leads must also fall within a certain demographic and economic class that you have already determined is going to be your target clients in your 1031 qualified intermediary prequalified plan.

As a qualified intermediary, you will have a very specific target clientele. Standing in your way is the fact that not most people are aware of 1031 exchanges. Therefore, few people know to look for the services of a qualified intermediary. If you limit your definition of a qualified lead to a person who has specifically asking for or actively looking for a qualified intermediary, then you will have a very short qualified leads marketing list.

What you can do instead is to set your target market and then make your market aware of your services and what type of service it is. First, determine the yearly income range of the people you’re targeting to do business with. After that, you can limit your qualified leads to people residing in your state where you can facilitate the exchange with ease since you know the area and you know the rules. Then, you can restrict your qualified leads to people who have real estate property if you deal only in real estate property exchanges or because more people exchange real estate than anything else.

After you have set your criteria for your qualified leads list, you can go contact a market research firm to compile you a list of qualified leads or you can generate these lists yourself by using software for email leads generation purposes. The professional market research firm is generally the better option because of the more diversified means of collecting contact information that professional market researchers have.

Once you have your qualified leads list, you can begin your email marketing campaign and launch your search engine optimization and other means suggested by your qualified google advertising professional.


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