Trade Show Booth Design: Form and Function

2007-03-08 10:33:40

( Computers )



AN ACCURATE GAUGE

Trade shows are being held to enable companies to introduce themselves to the market if they are new, or introduce new and upcoming products and services. Trade shows are also a good venue to widen your company’s network of suppliers.

Trade shows are usually an accurate gauge of market response, basing on the reactions of the people attending the show. And you have control over how the audience will react to your booth by employing a trade show booth design that serves your company’s purpose.

Trade show booth design is very important because it is a big factor in determining the success of your display. In fact your trade display it is your first line of offense in your effort to promote your business. Effective trade show booth design attracts a good number of people, allowing you to make a pitch for your company’s products and services.

FORM AND FUNCTION

What makes for a successful trade show booth design is a creative mix of trade appliances and trade display. Your trade show booth design should be both form and function: form to catch the attention of people and draw them to your booth, and function that makes the design appropriate to your company’s products and services. A trade show booth design must have both. You cannot sacrifice one for the other.

If your trade show booth design is purely about form you may be able to attract people but you cannot make them stay long enough to listen to the information that you want to provide. If the trade show booth design is purely functional, then you will not be able to attract any traffic at all.

Lastly, remember that a good trade show booth design does not always mean an expensive one. There are used trade show booth displays and equipment that you can rent.


All rights Reserved © Tradenet Services srl
Do not duplicate or redistribute in any form.