American Equity Com Domain

2007-03-22 16:46:53

( Financial )



American equity com is basically used by two business entities. American equity mortgage and american equity investment life insurance carry similar domain names. American equity mortgage has a domain name that has a dash in between, namely american-equity com. American Equity Investment life insurance company has americanequity com for its address. You could probably see that the only difference between the two web addresses is a hyphen. Mistaking one for the other is basically easy in this case.

The good thing about the similarity of the two company's address is that they cater to two different businesses. Because of this, lawsuits and corporate difficulties could probably be avoided. These two companies are not even related for that matter. However, it is very surprising to see both companies almost side by side in a search engine result listings. If you try to do an internet search using american equity com as your search phrase you could see the two companies in the result listings always side by side.

There is really nothing wrong with this situation. It is just surprising to see two very different company websites in a single search result listing. Marketing wise, this situation could probably be advantageous for both companies. If you do a search for one of the two you companies by entering american equity com, you would take a peek on the other website once you see the results. You would certainly assume that both companies are dealing with the same business. So people looking for a website for american equity mortgage may also view the website for american equity investment life insurance company. This gives both companies a marketing advantage.

The only problem with having both company connected through american equity com is the probability that the two companies are related to each other. This will basically give a false impression to customers and to investors at the same time. Just imagine the hassles for a life insurance company who is receiving calls for mortgage inquiries or the other way around.


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