B2B Email Marketing

2007-04-17 10:41:55

( Business )



Business-to-business marketing, also known as B2B marketing, is a marketing approach wherein transactions occur between businesses, instead of between a business and an individual. Business-to-business (B2B) marketing usually takes a much longer time in closing a sale as compared to business-to-consumer (B2C) marketing. Also, B2B marketing deals with relatively fewer customers with significant positions in the industry. In B2B marketing, your competitors can likewise be your consumers.

Through technological advancements, B2B marketing is currently being practiced electronically, via B2B email marketing, B2B newsletters and even B2B marketing blogs.

B2B email marketing is advertising between businesses using emails. You can gradually create your mailing list by collecting email addresses from different prospective customers. There are different ways of employing B2B email marketing. These include email follow-ups, email alerts and email rescue programs.

Email follow-ups allows you to respond to your customers inquiries and orders, and at the same time, include marketing information at the end. Email alerts lets you immediately broadcast the latest news regarding your business to your consumer base, which can serve as a form of advertising in itself. Email rescue programs inform your customers of business events and encourages them to attend.

B2B email marketing is generally much cheaper than other forms of B2B marketing, making it very attractive for businesses.

To make an effective B2B marketing program, you should know your target audience. Businessmen need to be continually updated regarding their industries; include article links that might be of use to them. Also, although information is critical, utilizing images can help enhance your emails. It is likewise advisable to use your own email address when sending marketing emails, to add a personal touch. Finally, your email marketing should be mixed with other online and offline advertising techniques, such as snail mails, conference calls and personal meetings, to reinforce your business relationships.


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