Search Engine Ranking Optimization

2007-04-17 10:41:55

( Web Hosting-SEO-Web Design )



Needing to ensure that the search results they revealed were relevant to a user and could not be manipulated by webmasters, organic search engines were thus created. These search engines took into account off-site factors to determine the relevance of a site to a given search. The concept involved is that the number of incoming links to a certain page determines the value of the page. However, as more webmasters discovered this system, they were still able to manipulate it, and links began to be bought and sold. Because of this, search engines have turned to more off-site factors to create improved algorithms, which they now keep confidential.

Search engine optimization (SEO) is a list of ways that aim to improve your website’s ranking in search engine lists, leading to an increase in number and quality of visitors on your site. Search engine ranking optimization strategies may be performed by consultants of search engine optimization companies.

There are generally two kinds of search engine ranking optimization methods, namely white hat methods and black hat methods.

White hat methods are methods approved by search engines. These involve:
• Giving a title to your page
• Using specific terms in your web pages
• Increasing your site’s original content
• Correcting your unreadable menus
• Connecting your broken links and making all your pages accessible
• Developing natural links with other sites
• Participating in a web ring with the same topic

Black hat methods, on the other hand, refer to tricks used to deceive search engines into giving your website a higher rank in search listings. Spamdexing is an example of a black hat method, wherein commercial pages are endorsed on your site, leading to an increase in site traffic.

Search engine companies can employ a search engine ranking optimization consultant to check competitor sites for these black hat techniques. If present, they may be reported and legal action may be taken.


All rights Reserved © Tradenet Services srl
Do not duplicate or redistribute in any form.