Countertop Displays: Increasing Your Business

2007-05-02 10:04:19

( Computers )



LAST MINUTE SALES

Countertop displays are a great way to generate more sales for your store. Often, these countertop displays contain small items that customers will pick up and buy at the last minute. A countertop display that has magazines, candies, cd’s, etc., can entice customers to buy while they wait in line for the checkout counter. Having items of interest on your countertop display can also make the waiting in line more bearable. There are many types of countertop displays for product placement. It depends on the type of items that you want displayed.

Announcements like job postings, activities, and other public information campaigns are ideal for countertop displays. They can easily catch the attention of shoppers and generate the participation that you want. Catchy fliers and posters will surely make any shopper interested, especially if they see it in area that has very little distractions.

WORTHWHILE CAUSES

Another good item to use as countertop displays are donation cans and boxes from worthwhile organizations. This way, your shoppers can donate their loose change and help a good cause as they leave the store. Just make to display only the ones that are legitimate and that once full, they will go to the rightful owners.

Aside from retail stores, other areas where countertop displays can be very useful are banks, restaurant, and bars.

For banks, countertop displays should have fliers and brochures of the different financial products and services that the bank offers. Countertop displays are also effective in generating awareness for special offers and promotions.

The concept of countertop displays is that it is a good venue to advertise or generate more business. Because consumers spend a significant time in countertops at the above mentioned places, it is only natural that products for sale and other advertising materials should placed there.


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