Tips for Driving Traffic to Web Site

2007-05-02 10:04:19

( Web Hosting-SEO-Web Design )



So you consider yourself a serious e-businessman, your goal is to convert your website’s visitors into repeat customers and spread the word to friends and acquaintances. How will you go about in driving traffic to website?

You should start with website traffic analysis which begins with profiling and understanding your customers. This first step is crucial because this translates to advantage over the competition, savings in marketing costs, and increase in revenue that go with keeping your customers’ loyalty.

The most common method of gathering the necessary market data on driving traffic to web site is through surveys and monitoring or evaluating the web log data or the traffic codes of the pages of your website. Thus, website traffic stats, the number of counts or page views, the kinds of visitors and referrals, referring sites, pages and search engines, kinds and nature of navigation, and the trends and systems are relevant for the purpose.

When all the crucial website traffic report and stats are gathered and analyzed, the greater task of judicious website traffic promotion comes. Driving traffic to web site depends on providing free information that cannot be found elsewhere. When visitors trust you as an expert, they will buy your services and products.

Keep in constant touch with your customers so they will not forget you. You do this through newsletters and ezines wherein you give free information, tips and resources. When your customers contribute to your publications and blogs, the customers themselves create driving traffic to web site. They will also give introductions and recommendations for new products and additions to your business.

The blogs and forums create an interactive system where the customers themselves deal with other prospective customers and provide you with the necessary feedback. Take the time to facilitate the messages and articles to remove the irrelevant and offensive materials.

If you present your materials in a series of articles, visitors will bookmark your page and return to it at another time.

With constantly updated materials, visitors will come back time and again. They, thus, spend more time in your site, go over your services and products and are eventually encouraged to make an order and buy.


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