PPC ADS FOR SEARCH KEYWORD MARKETING

2007-05-02 10:04:19

( Online Shopping )



Pay per click or PPC ads is one of the various methods of advertising through the internet. It is a type of search keyword marketing where you pay for every click made on your internet advertisement that leads readers to view your website. Business owners hope that these potential customers will eventually purchase their products and services online. Also, business owners further hope that they become sources of referrals for their products and services to other potential customers.

The goal in search engine marketing is to make your internet advertisement or website easily accessible or visible in search engines. The faster and immediate your advertisement or website pops up on search engine results the better to increase client prospects.

Owners of search engines benefit from PPC advertising since they earn income from companies that want to advertise their products and services in the internet using search keyword marketing approach. Advertisers bid on keywords applicable to their line of business so as to get first priority in search engine pop ups when customers search on such keywords.

The amount paid in PPC ads vary depending on the popularity and legal sensitivity of the keywords put up for bid. Companies with large marketing budgets can afford to bid higher price for PPC ads and benefit from it by putting their company on the priority list in search engine pop ups. Companies with low marketing budgets have to contend seeing their internet advertisement at the farthest list in search engine pop ups.

Getting into the top lists of search engines is important since people who browse through search engines do not like clicking the farthest pages of search engine results to search for information on products and services they need. Most internet browsers click at most to the fifth page of search engine results.

The emergence of internet brought marketing to a different level. Search keyword marketing is a technological innovation relevant to modern times. Various companies that want their products and services visible in the internet use it.


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