BUSINESS LISTS AS MARKETING TOOL FOR CLIENT PROSPECTING

2007-05-02 10:04:19

( Business )



Client prospecting can start with business lists for areas you want to market your products and services. You can obtain business lists from government agencies dealing with trade and commerce. You can also get it from chambers of commerce that compile a list of their individual and corporate members. Make sure, though, that you get the updated business lists of their members to ensure that the businesses listed still operate.

Referring to business lists for client prospecting is actually a traditional marketing approach that still works nowadays. The emergence of technological advancement has not eroded the importance of business lists in client prospecting. It actually becomes a support tool to implement the use of business lists effectively. It adds another option to client prospecting using business lists.

Internet helped businessmen easily market their products and services through business email list marketing where they set initial contact with prospective clients using the business lists gathered from chambers of commerce and relevant federal agencies. This approach in client prospecting is easier and has wider outreach at a lesser cost.

Traditional marketing of sending postal mails require a lot of resources in terms of finances and personnel. However, there are still businessmen who strategize client prospecting using postal mails. It seems that potential clients view the personalized approach of receiving postal mails positively.

Telephone marketing is another option to client prospecting. Phone marketers dial the contact numbers listed in the business lists and market their products and services. Some clients fin this type of marketing obtrusive and time consuming. Thus, they usually avoid such calls. However, savvy marketing people get through this obstruction and convince prospective clients to listen to them and try their products.

Business lists are still effective tool in client prospecting. Thus, information contained in the lists is still relevant to modern businesses.


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