Superb Service On Professional Mailing List Programs

2007-05-02 10:04:19

( Computers )



To complete your mailing lists business, you need to purchase a dedicated mailing list programs in addition to subscription of an address correction service.

You can use alternative mailing list programs, which can sort addresses in zip code order using data base managers and presort and correct addresses. These mailing list programs may not, however, function at the level of professional softwares, so know the requirements of your business and choose the software that fulfills your needs.

Mailing lists programs must be able to structure the mail list database in predefined categories of fields such as name-related, postal, zip code, national change of address or merge/purge processing, which fields are necessary for the tasks of processing lists, correcting addresses, adding postal codes and presorting databases.

For the fulfillment of the structuring tasks, the importation and exportation of processed data is required from and to other programs. Low priced programs may only allow a few fields in this aspect.

Correction of addresses and postal coding are also required tasks. The address must comply with established rules of the postal system, which task is readily automated by the proper software, including the identification of undeliverable addresses.

During the same process, postal coding, detection of duplication and presorting are also performed by the good mail order software and may not be done by database management programs.

In duplication, the elements on name, address, city, state and zip code are compared comprehensively with matching of equivalent and homonymous names pursuant to inputted rules and factors. In presorting, the ordering of mail to different classes and to periodic mails is made. Presorting to postal system rules allow postage discounts.

A function produces reports on specific tasks performed.

Choose the vendor who constantly updates the software pursuant to the postal system changes and allows you to upgrade your software for minimum fee.


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