LOW COST ADVERTISING OPTIONS FOR SMALL ENTERPRISES

2007-05-02 10:04:19

( Web Hosting-SEO-Web Design )



Advertisement is an investment for business growth. Larger corporations invest large amount of money advertising their products. Smaller enterprises, on the other hand, look for ways to avail of low cost advertising particularly if their respective businesses are located in smaller cities and towns.

The following are low cost advertising options that small enterprise owners can use to increase awareness of their products and services thereby increasing sales.

Cooperative Advertising

Cooperative advertising is a low cost advertising option where manufacturers share the cost of advertising with smaller enterprises who are distributors of their products. It advertises both the smaller enterprises and the manufacturers’ products.

Smaller enterprises can further lower their advertising cost under cooperative advertising if they are valued product distributors of manufacturers. They can even negotiate for manufacturers to shoulder all advertising costs. Advertising through banners, radio, product taste test and prizes are some of the options to consider under cooperative arrangement.

Cable TV Advertising

Cable television advertising is another low cost advertising option where advertisers can easily identify their target groups. The cost of advertising with cable television is low since it is locally located where advertising rate card is relatively cheaper.

Radio Advertising

Advertising with radio programs is cheaper as compared to airtime advertising on broadcast television. You can prioritize putting your advertisement with popular radio programs to ensure that wider audience can hear it. You have the option to air an advertising jingle or to just air a plain announcement or information dissemination.

Print Advertisement in Local Newspapers

You can take advantage of the opportunities provided by local newspapers by creating good articles about your business or the products you sell and then submit it to local newspaper editors for publishing.

Internet Advertisement

Internet advertising cost is cheaper particularly for smaller enterprises that offer services in conjunction with their town’s tourism. Their sites or contact information can easily pop up in search engines when tourists look for information or amenities regarding their towns.


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