RANKING SEARCH ENGINE METHODS

2007-05-02 10:04:19

( Web Hosting-SEO-Web Design )



Ranking search engine involves ranking the appearance of web sites when researchers look up particular keywords in search engines. The most relevant website that matches the search keyword will appear in priority ranking in search engines. The first page of search engines will show the most relevant matches.

Search engines follow the rules of algorithm to show results of its ranking. The following discusses the general rules applied in algorithmic ranking search engine.

Location Method

The location of keywords in web pages is one of the major rules in ranking search engine. Location means the existence of specific keywords in the titles of web pages or its html tags. Like in a real library where librarians search for the titles of the books members want to borrow.

Ranking search engine prioritize web pages with content bearing the html tags of keywords research online. Search engines usually apply algorithmic method in locating the keywords at the header and at the first three pages of websites. Thus, there are sites using the search engine optimization method to ensure that their sites get priority in engine ranking.

Different search engines have different way of ranking web pages. Other search engines catalog more web sites while some exclude other web sites from their directory. Thus, researchers generate different results across search engines. However, algorithm pertaining to location method still applies. The difference lies on the number of web sites accredited for inclusion in various search engines.

Frequency Method

Frequency of appearance of certain keywords in web pages is another algorithmic method used in ranking search engine results. The higher frequency of appearance of certain keywords in web sites determines its relevance and will appear among the top ranks of search engine results.

Web page owners are constantly editing and updating their sites to ensure better ranking from search engines. Thus, large web masters employ the services of search engine optimization writers to ensure inclusion of frequently used keywords in the content of their sites.


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