Direct Mailing Lists- How To Boost Your Business

2007-05-14 10:48:33

( Financial )



Direct mailing lists refer to the database of names and addresses and other contact information that a company possesses and targets for specific offers and advertising. For start-up companies, mailing lists are one of the primary means of getting the word out about their goods and services. The mailing lists they use are comprised of individuals or businesses that have made purchases in the past that are directly related to their core business and thus represent the potential market of customers that they have.

For established companies, the direct mailing lists represent the loyal base of repeat customers that they have transacted with in the past and regularly update to inform them of new additions to their product line or special discounts extended only to them. This could also be combined with potential customers that they aim to target by sending them related literature through postal or electronic mail.

If you are starting from scratch, then you can contact a mailing list broker who can sell you the data that you need to contact consumers or businesses. Other vendors also allow you to rent instead of purchasing a mailing list outright, which could be cheaper, but also means that you only have the information for a limited timeframe.

When you do purchase mailing lists, it should contain the right demographic that you aim to target for your products and services. It should also have the data regarding the buying activities and habits of the customers, including what they have purchased most recently. The customers should also fulfill one basic requirement: they should have responded to at least one direct marketing campaign done in the past before. You can also work with a direct mailing lists consultant who can tailor fit specific marketing campaigns for the niche market that you want to reach.


All rights Reserved © Tradenet Services srl
Do not duplicate or redistribute in any form.