PREMIUM SMS: KEEPING PEOPLE IN TOUCH WITH THE WORLD

2007-06-20 15:49:53

( Telephony )



The popularity of the mobile phone as the most available device for communications worldwide continues to gain ground. Upcoming developments in mobile phone accessibility and acceptance will rely on new text messaging services that will allow people to communicate with broadcast media and receive vital updated information.

The Impact of Internet to Mobile Communication

The growth of the Internet has altered the people’s concepts about information and entertainment, which used to be unknown until they were spoon-fed to the general public. The Internet lets people control and play their part in information distribution. The Internet allowed users to participate in polls, vote for their favorite song, convey messages to guests, ask for the weather report, and demand for news and traffic updates, which telephone networks could not accommodate.

Currently, you can have that same intensity of participation anywhere, with the gadgets that are always available.

The primary short message services (SMS) for mobile phones allowed a person to send text messages ranging 160 characters to another user. While extremely popular in some countries, SMS services slowly developed in other countries due to the incompatibility of their telecommunication networks, which was only solved within the last year and a half.

There are two categories of SMS, there’s user-level SMS and premium level SMS.

What is Premium SMS?

Premium SMS services disseminate helpful information, which you request via similar networks used by standard SMS carriers. This time, instead of keeping in touch with friends, you can also update yourself with essential information. Premium SMS services come in three flavors: “blast” messages which are designed to be sent as alerts, “be heard” messages which allows the masses to participate in polls as well as interactive chats, and “at your request” text that is sent as a response to your messages.

It is the belief of media companies that you can be connected through premium SMS because you have premium rate phones more than just access to the Internet, because you desire for news updates everywhere you are, and also because you would rather pick-up your mobile phone than a computer to join. Premium SMS gives providers the chance to increase their income by charging premium rate SMS for these new premium information services.


All rights Reserved © Tradenet Services srl
Do not duplicate or redistribute in any form.