Teen Marketing: Marketing to Teens

2007-07-18 16:23:30

( Financial )



Teenagers are a rapidly growing market. According to recent statistics, the youth market, comprised of thirteen to nineteen year olds, is not only expanding, but is considerably richer and able to spend more on desired goods. Marketing to teens, therefore, is becoming a growing concern to companies interested in marketing their products to today’s demanding youth consumer market.

If you are part of a company that is interested in teenage marketing, or if you are working on a marketing plan outlining strategies for marketing your products to teens, then there are several aspects of teen marketing that you have to consider. First, you have to make both your product and your advertisements appealing to teens and their interests.

Marketing to Youth

In general, marketing to youth involves offering teenagers products that are important to them. Makeup and clothes are big concerns among teenage girls who want to look their best in and out of school. Chocolates, sweets, and snacks are a boon to teenagers who love eating, but a bane to those overly concerned about their weight. Portable music players and books are also important to teenagers, who always find reasons to relax and unwind.

Marketing to teens involves not only telling teenagers that they need makeup, clothes, food, music players, and books. It involves showing teenagers that wearing makeup and the best clothes can make them feel better about themselves, and thus make their lives more exciting. It involves showing teenagers that reading is fun, and that there is nothing wrong with being smart.

Marketing to teens should involve making quick, fast-paced advertisements that will capture their attention at first breath. Teen marketing advertisements should be colorful and attractive without going over the top, and still be able to sell products that are seemingly common, but important to teens.

Marketing to Teens

In short, marketing to teens involves making ordinary, commonplace things interesting. A simple lipstick color can be sold as the ticket to a great prom night. Chocolates and sweets, which teenagers may stay away from if they want to lose weight, can be marketed as little rewards for high grades or a triumphant football match. Tank tops and shorts can be marketed as valuable partners in a great summer vacation. Expensive portable music players and books can be marketed as several ways to bring an enjoyable end to a tiring school day.

Marketing to teens can be both challenging and rewarding. Teens may be a fickle market, and may have interests too wide and diverse for any one company to tackle. However, if you can capture the teen market and sustain your creative energy, your company will certainly profit from your young market’s purchases.


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