Best Web Hosting: Web Survey Tool

2007-07-18 16:23:30

( Web Hosting-SEO-Web Design )



With more and more businesses finding their homes online, and with more and more goods and services being offered for the Internet savvy public, companies need to exercise better marketing on the World Wide Web. There are two ways by which businesses can make their names and products more visible. They need to stay in contact with their target market, in order to identify its tastes, needs, and wants. They also need to innovate on their existing products and services in order to meet the requirements of their target market.

In brick and mortar businesses, the marketing arm of the company will usually order a survey of the target market to both establish contact with prospective clients and see what improvements can be made to an existing product line. This can also be done online, where a web based survey can be administered, and its results gathered quickly. Your web hosting company may provide you with a web survey tool to meet your company’s marketing needs.

Web Based Survey

A web based survey can be sent through email, and can be answered immediately, then sent to your marketing arm. The more popular method, however, is to place web survey software on your website, and to make the survey available to all your website visitors. This will allow you to receive responses quickly, although you will not be able to filter out who might be lying about their gender, age, or location. Such information can be important if you want to accurately characterize your market.

Some companies also offer paid Internet surveys, where a pre-selected group of respondents, corresponding to the target market, is paid to answer a web-based survey. The payment, however, may skew answers toward favoring the company’s product lines, so this bias may need to be taken into consideration when the survey results are analyzed.

Survey Hosting

Survey hosting should be able to provide you not only with survey results, but a means to analyze them. A web survey tool can be engineered to give statistics on survey respondents, including age, gender, location, and the Internet browsers that they use. Such information can be important in assessing the financial capabilities and spending habits of your target market.

If you are interested in purchasing a web survey tool, or in investing in survey hosting, then inquire with your web hosting company on what web survey software it can provide, and for how much. Allow your marketing department to coordinate with your web host, so that the proper questions can be framed, and the survey can help you improve your product line. A web survey tool can help you reach out to your customers and tailor your products to meet their needs, which, in turn, can increase your company’s profits.


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