Donor Tracking Software Optimizes Your Fundraising Efforts

2007-07-24 08:31:47

( Automobiles )



The basic goal of a non-profit organization or agency is to generate funds for the needs of specific recipients. Such funds come from generous individuals or organizations in the form of donations. Thus, the key to successful fundraising is to be able to reach the right parties at the right time.

However, many organizations have problems in contacting the right donors. The address may have been invalid, or the person may not have been interested or willing to support the cause. Verifying the validity of a possible donor's address is a long and tedious process, so most records are not updated in a timely manner. This causes fundraising agencies to resend solicitation letters in error to the same invalid address, resulting in wasted stationery and unnecessary mailing costs.

Features of Donor Tracking Software

Fortunately, modern technology has developed new software that provides an easy-to-operate database and organization solutions specifically for the use of non-profit and fundraising agencies.

You will be able to construct a donor's database and input all the details with regard to home address, business or other alternate address, email or web address, contact numbers, names of spouses or immediate family members, and other relevant information.

With its efficient recordkeeping system, the donor tracking software can easily retrieve a donor's records when you key in one of the details.

Sending mail is almost effortless because you can easily prepare letters and be able to print both letter and envelope already personalized with the donor's name and contact information.

If your organization has donor memberships, the donor tracking software can automatically remind you of expiring memberships and also generate an appropriate letter or message to the member.

The donor tracking system can also generate summary reports of your fundraising activities, for review or future planning purposes.

Where to Obtain Donor Tracking Software

There are various online sites that sell the donor tracking software, or let you access and use their donor tracking services for a fee. You just need to export or submit your database files to the site. You can even compose and print your solicitation letters directly from the site.

The cost of obtaining and using the donor tracking software is a small price compared to the time you will be able to free up in order to do what's more important - serving the needs of your community.

Donor tracking software is not related to vehicle tracking UK software.


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