Telephone Sales Training

2007-07-24 08:31:47

( Business )



The Telephone is an Effective Marketing Tool

Although many consumers may be annoyed by incoming calls from telemarketers, the telephone is still one of the most effective ways for a business to sell products or services. Before you even visit a prospect to discuss more about your product, it will be best for you to confirm appointments by phone. Narrowing down your calling list to only those who are genuinely interested in your business saves you a lot of time and money. You will then concentrate more on these telephone leads than waste your time making cold calls to uninterested parties.

The telephone is also useful for conducting follow-up calls to interested prospects who just need some time to think over your offer. And after closing the sale, you still need to call your clients to obtain their feedback about the product's performance, or to address any after-sales problems.

The Need for Telephone Sales Training

Ironically, even the most seasoned telemarketers have varying rates of success in dealing with clients. Selling success depends on factors such as the nature of the product being marketed, the price, the type of consumer being targeted and your overall company sales and after-sales policies.

The bad reputation of telemarketers stems from the fact that they were not properly oriented to handle the calls in an effective manner. Unless you want prospective clients to keep hanging up on your telephone salespeople, you need to give your telemarketers proper telephone sales training programs to beef up their confidence and selling skills.

Telephone Sales Training Coverage

Most of the training courses usually take from one to several days, and some can be taken up online.

Your staff will learn techniques on speaking convincingly to customers and the right strategies on closing a sale over the phone. They will learn about the psychology of consumers, especially the most powerful influences that will convince prospects to buy.

But most of all, telephone sales training will give your telemarketers more confidence in dealing with all types of prospects, especially difficult cases. Your telemarketing staff will also know how to identify good phone leads and to address special client concerns to the appropriate areas for further assistance.

In the long run, the cost of telephone sales training will pay off, because a well-trained sales staff contributes tremendously to your company's reputation and future chances of success.


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