Pay Per Click Bid

2007-09-25 14:12:16

( Web Hosting-SEO-Web Design )



Each time you search something on the web, you’ll notice the links that stand out in the results. These are usually separated or highlighted in your search and are called sponsored links or pay-per-click ads. Pay-per-click advertisement is the essence of pay per click advertising, the process where advertisers bid money for their targeted spot as a sponsored link.

Ads for most coveted keywords are usually pricey and can wound up a marketing budget. To prevent profit loss or simply gain the most out of pay-per-clicks, a smart advertiser should learn the ropes of pay per click bid.
Begin by determining the maximum CPC or cost per click your budget can handle for a phrase or keyword. If you are not yet familiar with the ongoing rates of your choice keyword, a standard way is to get top bids from Overture and compute for its average. Another method that involves lesser risk is to refer to your profit margin. You can divide your expected profit from a single sale by the number of clicks you think would rake a purchase or more. Keep in mind that maximum cost per click can easily change and search engines charge differently so if you don’t feel confident about your pay per click bid skills, it’s better not to engage in it or keep expenses up to an amount you’re willing to lose.

While webmasters polish their techniques on occupying top posts on major search engines, advertisers vie to win in a pay per click bid. Remember that Google pay per click is different with Overture. Search engines have different bids even with the same keyword. The trick here is to check Overture first because they have an open bidding system.

When you’re ready to bid, don’t be fooled into bidding for the number one spot. Not only expensive, it does not guarantee that surfers would actually click your link because they run different queries to find what they are searching in particular.

Pay per click bid may be an entirely new field even to a practiced advertiser like you but it can be learned and your company could benefit much from it.


All rights Reserved © Tradenet Services srl
Do not duplicate or redistribute in any form.