Speed Up Your Marketing Efforts with Address Mailing Lists

2007-11-08 17:29:44

( Financial )



Cheaper Ways to Advertise Your Business

Although they are capable of reaching a large audience, print and media advertising are the most expensive ways to market your product.

There are cheaper ways to advertise, like brochures, leaflets and posters. Mail advertising, whether postal or electronic, has also become very popular because it can reach almost all households of specific areas.

Get the Right Address Mailing List

You want your mail advertising materials to reach the right parties. One way to do this is to look up names in the phone directory, and then prepare the mailing labels and send out your mail. But it is quite tedious to have to copy down the names and addresses one by one. Many of the names and addresses listed in a phonebook may have also become obsolete, as some families may have changed addresses by then.

An address mailing list is a more reliable and faster way to prepare your mail advertising materials. You either rent or buy mailing lists from specific websites. The address mailing lists are composed of people who have bought specific products and are willing to receive new product offers.

For a fee, you can download the address mailing lists from the online site and save them onto your computer. Then you can easily print out mailing labels for each name and address on the list. You don't need to copy or type each address one by one, as your computer will do this for you. You can use printer-compatible mailing labels and get all addresses prepared in a matter of minutes. All you need to do afterwards is to stick the labels on the mail advertising matter and send them out.

If you are using e-mail to advertise your products, you can also get address mailing lists that contain only e-mail addresses of prospects, through the same web sources for other address mailing lists.

Pitfalls to Avoid When You Get Address Mailing Lists

You need to watch out for some mailing list providers who might cheat you by listing invalid or obsolete addresses. Some sites may not be updating their databases regularly, or may have lost their sources of information.

Always compare the fees of different sites before you subscribe. If possible, check on the reputations of the sites, through friends and business colleagues who have successfully used mailing lists obtained online.

If you are using e-mail advertising, be sure to include an option for your recipient to unsubscribe from your mailing list. This will prevent your advertising messages from being classified as spam mail.


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