PPC Bid Management Makes PPC Ads Campaign More Effective

2007-11-09 05:11:17

( Online Shopping )



Marketers who wish to gain product exposure at a relatively low set-up cost will find pay per click advertising, or PPC advertising, as one of the most effective ways to mount an online ad campaign. Among the key PPC management decisions you have to make when you launch a PPC campaign is how you will set up your PPC bid management system.

One of the early pioneers in PPC advertising is overture ppc and it is still the second most popular paid search engine advertising program, although it has been merged into another company. In PPC advertising, you run a small ad that appears on the search results page when a user initiates a search by keying in a keyword or keywords. Although your ppc ads are displayed, you do not pay anything unless the user clicks on your ad and is taken to the landing page on your website.

But in order to earn the right to that keyword, you will have to bid for it and the bid rates can range from minimal to expensive. Generally, the more popular is the keyword (meaning, users always utilized it in their searches), the higher is the bid price you need to acquire it. And though you may win it, there is no guarantee that you can keep it once somebody else bids higher than you. The bidding for the keywords never closes.

After keyword choice, therefore, PPC bid management is the other key area to monitor closely when running a PPC campaign. If the PPC bid management process is done well, you are likely to generate effective results in your PPC advertising campaign while still keeping tight control on expenditure.

Some PPC advertisers, as part of their PPC bid management system, will combine manual monitoring of current bids with some automated tools and techniques for bid management.


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