Custom Printed Folders: Spot or Four-color process

2007-03-08 10:33:40

( Computers )



Almost anything can be made into a promotional item. However, one of the cheapest and most popular corporate branding items is the custom printed folders.

BRANDED FOLDERS

Custom printed folders are an especially effective marketing tool. They make for a classy and strong business statement, especially when used to make product presentations.

The main strength of custom printed folders is its flexibility. Printed folders come in so many shapes and sizes each to suit a particular product or purpose. You can specify the custom printed folders you like, or choose from a wide array of designs. You can even have your custom printed folder have various die-cut pockets and slots.

Once you have your folder template, the next step is to decide what will be printed on the folder surface. Because the folder material is made of paper, the folder can be printed with any color and design.

SPOT AND FOUR COLOR PRINTING

Modern printing technology now allows for photo printing or what is also known in the industry as the four color process. The four color technology allows vivid image and photographic printing on your custom printed folders. With a four color printing technology, there is no limit to the number of colors that you can print. Moreover, you do not pay per color as with the spot printing process where the price depends on how many colors there are on your logo or design.

This does not necessarily mean that four process printing is better than spot color printing for custom printed folders. It actually depends on the design of your logo or what your intended theme is. Some custom printed folders are printed with one color but its over-all design and layout is very well thought of.

In the final analysis, your custom printed folders need not be expensive. You can have a simple and classy design that is affordable and equally effective.


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