Mail List Broker: Key To Effective Direct Mail Campaigns

2007-12-10 10:51:50

( Financial )



If your organization is planning a direct mail campaign, you can enlist the services of a mail list broker to help you gain better results. Although you can still make your own campaign without the help of any mail list brokers, keep in mind that their knowledge of mail lists is far greater than yours because they make their living from this business. Your knowledge of lists, such as a mortgage list, is often limited to what is printed on the list data cards.

Mail list brokers provide a service similar to that of real estate brokers. They work for both parties: the list owner, and the list renter. They earn their commissions from the list owner, like a real estate broker getting commissions from a home seller. In order to earn commissions, mail list brokers do the following for you: recommend which lists will yield better results in your campaign, acquire package approval from the list owner, arrange the date when you can send out your mail, and help evaluate the performance of the list which can be the basis for their recommendations in the continuation of your mailing campaign.

If you are new to direct mail campaign, you may want to work with several mail list brokers first. In your succeeding campaigns, you can pick who among them provides the best service, several fruitful recommendations, and most of all, someone you can trust. There are many advantages to settling on one mail list broker.

An exclusive mail list broker will become comprehensively familiar with the strength, weaknesses, marketing plans, offers, strategies, prior campaign's successes and failures of your organization. This knowledge will help the broker recommend mail campaign tactics that have really worked. The greater the broker's stake in mail list recommendations, the greater the mail list broker's efforts to research and pursue the recommendations.


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