MBNA Card Works For Your Loyalty

2007-03-08 10:33:40

( Financial )



When you want to find loyal customers for your company, you need to ask yourself, to what kinds of customers can your company deliver superior value. MBNA Card, a leader in the credit card industry, has done exactly that. The company looks at various markets, takes a particular, fairly homogenous customer segment, and designs service programs for that segment. By taking this strategy, MBNA Card has established a loyal customer base, and keeps customers at twice the industry rate.

If you have an existing MBNA Card or are a member of some associations, you will notice that MBNA Card issues cards primarily to members of affinity groups such as sports associations, professional associations and university alumni. MBNA Card has themes that suit your individual taste, such as travel, business, sports, music, environment and the outdoors. Because you share important characteristics with other members of these groups, MBNA Card has been able to develop a deep understanding of your common needs and has adjusted its service programs to serve you better.

MBNA Card data processing systems analyze your information that enables the company to design customized services for you. As a result, MBNA Card tends to keep its customers. When the popular AT&T Universal Card was introduced, other credit card companies lost market share to the universal card, but MBNA Card was able to hold its ground.

You may have noticed that the card industry has disaggregated into several links. Companies like MBNA Card and AT&T Universal Card focus on card issuance and credit extension, while giant labels like Visa Credit Card handle accounts clearing and settlements, merchant acquisition and servicing.

The well-developed infrastructure of the card industry has enabled card companies like MBNA Card to serve you well. Depending on what group or theme you want there is always an MBNA Card you can use.


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