Importance Of Web Statistics Tracking And Analysis

2008-05-02 10:41:10

( Business )



You would most likely be interested to know how your website is doing. While you may not be a certified statistician, you would certainly want to track and analyze your website statistics. These statistics may include the number of people who paid visits to your site, the web pages that they usually browse, which part of the site appears to be doing well, and other vital information that you want to monitor to help you work on how to make your website a success.

While majority of the web server applications have detailed web statistics data, you may not have been given authorized access to see these numbers which are stored in log files. This is especially true if you do not run your own web server. If this is the case, you may use a web counter to monitor your website statistics, whether pertaining only to the number of unique visitors or to other detailed information.

If, however, you manage your own server, you must have an idea as to the storage location of your web statistics. You may even have web server software installed that automatically generates the website statistics. In case your website is run by your internet service provider (ISP), your ISP may have provided you the corresponding log file in your web space. You can ask your ISP how to access your web statistics, if you were not informed so that you can proceed to download and do web statistics tracking and analysis.

The log files where your web statistics are stored contain all the data of your web, such as its web pages or images. To analyze and report all the findings inside the log file, you will need software for that. This type of application is readily available for whatever operating system you may be using.


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