Surviving Yearly Sales Events

2008-05-29 11:33:17

( Insurance )



Consumer Problems During Yearly Sales Events

Stores hold annual or semi annual sales events, to recover some of the cost of the merchandise as well as to make room for newer stocks. Average consumers don't buy newly-introduced merchandise right away, but wait for the stores to hold annual sales events before buying a product. This mentality is the reason for the high level of success of sales events.

Yearly sales events give you an excellent chance to buy a product at a lower price than when it was first introduced. This translates to more savings that you can use for other things or keep in the bank.

However, most of the products of the store are at discounted prices as well, so typical consumers tend to buy even things that they don't really need, just because these items are at lower prices. They use their credit cards, and often find that they are unable to pay in full when they are billed during the following month. They also get burdened with interest and penalties that accompany their already huge account balances.

A yearly sales event is also a crowded affair, and oftentimes the consumer may not have enough time to examine the merchandise carefully before purchasing it. They end up with defects like tears, scratches or missing parts. And as most yearly sales are final, the purchased item is non-returnable.

Plan Your Purchases

If you're on a limited budget, you should make a list of the items you really need, and stick to it. Avoid getting tempted to buy an item just because it's at rock-bottom price, and watch out for any flaws.

Each store holds its yearly sales at different dates, so you have plenty of opportunities to start shopping for Christmas presents. You will avoid the stressful Christmas rush, as well as the risk of stock-outs.

Be an Early Bird

Going early to the store will mean encountering fewer customers. You will have more choices and avoid making rushed decisions that only result in buying defective items.

Being at the store earlier also helps you stay cool-headed and rational. Store clerks are more available to assist you, and the lines at the payment counters are much shorter.

Go with Someone You Can Trust

Having a trusted companion go with you during the sales provides you with that much-needed assistance in making purchase decisions and coping with the crowd.

Your companion can hold and watch your things for you as you go into fitting rooms to try on clothing. He or she can also help you get the items on your list or stand in line for you to save time. Most of all, your companion can be your conscience and help you control your buying urges, so that you don't spend more than you can chew.


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