POP Display Parts

2008-08-04 15:55:13

( Technology )



Purposes of POP Display Parts

When you are promoting a product or service, you need to catch the eye of your prospects. Point-of-purchase or POP display parts accomplish that purpose by allowing you to exhibit appealing graphics and messages.

In a busy trade show where there are many competing booths selling their wares side by side, booths with attractive POP display parts will definitely have an edge as they attract the customers first.

Another purpose of POP display parts is to give forth the message that you care for the customer. POP display parts have specific functions that facilitate communication and provide other extras for prospects.

Types of POP Display Parts

Your POP displays may consist of just one item such as a stand, or it may be an entire repertoire of different pieces.

The most basic of POP displays is the stand, which can hold the entire advertising message or a prominent image of the product. The POP display stand can be as small as a piece of typewriting paper, or as huge as a house window. Some display stands come with electrical lighting, so that you can illuminate the display itself and add prominence to it. Lighted POP displays are quite useful in dim areas or outdoors at night.

Screen POPs enable you to show videos or slide shows of your product, and will further boost interest from passersby. They do the job of explaining more about your product's features and benefits repeatedly so that they will save you from stress.

Other types of POP display parts allow you to display your product samples right on the table, like transparent plastic or metal trays, and stand-up boxes to hold and contain brochures or leaflets. If your prospects want more information but don't want to linger in the vicinity, they can just pick up the brochures to read at their own time. And if they really want to buy the product, they can contact the numbers and e-mail or website addresses you have placed in the brochure.

Some POP display parts simply aid you in holding up your display, like suction cups, screws and racks. These are just as useful for adding other attractive features like colorful drapes, pictures, and decors. They can also be used to hang your jacket, small bag or key securely in the booth.

Purchasing POP Display Parts

Many websites offer you different types of POP display parts. They are mostly standard-sized but you can also have the POP display accessories customized according to your needs.

You should plan your set-up carefully and discuss this with a representative from the supplier of POP display parts. There are providers of POP display parts that can also assist you in designing your set-up in the most effective manner.


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