The Importance of Website Performance Monitoring

2008-09-05 12:13:30

( Web Hosting-SEO-Web Design )



If you are a webmaster, you probably know how important website performance monitoring is. It will determine the success or failure of your site depending on what you are trying to achieve.

Some website are built not to earn money but if you are business person, building a website will definitely have monetization as a major concern. You want to earn money with your website and web site monitoring can help you do this.

There are important statistics to consider in website performance monitoring. The most common measure of a website's success is the number of visitors or traffic. If your website has a lot of visitors, it would be easier for you to monetize your website as it would not be that difficult to find sponsors. Being found on the web is of primary concern.

To make sure that you get high traffic, you have to have excellent content and you have to update your website regularly so that your visitors will come back often. When you have good content, the next step would be to optimize your website so it can be found easily by search engines. Good content is more important that search engine optimization as this will make your visitors keep coming back for more.

Another way of website performance monitoring is measuring the click-through rate. This is the percentage of visitors who click on ads on your website. The higher the click-through rate, the better for you and your website. That would mean more money.

A simple lay-out change could drastically affect your click-through rate. Be sure to engage in website performance monitoring after every lay-out change to see how it affects your click-through rate.

One way of making sure you get a high click-through rate is to post only ads that are relevant to your website topic or article topic. Visitors reading an article and finding a relevant ad is more likely to click on that ad compared to an irrelevant topic.


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