Operating a Self Publishing Company

2008-09-24 12:29:53

( Web Hosting-SEO-Web Design )



Traditional Publishing Practices

If you want to use a commercial publishing company to print and sell a book you've created, you need to comply with some standards of quality that they require from authors. Publishers want to be sure that you are competent about your subject and that you have the creative writing skills to attract and convince the public to buy your book.

You submit a manuscript plus all the graphics and photos you'd like to include in the book to the publisher, who will do all the editing and lay-outs. You negotiate with the publisher about the costs of publishing the book. Some publishers can assist you in obtaining the copyright for the book, as well as arrange for the delivery of the finished copies to the booksellers and collecting sales proceeds on your behalf.

What is Involved in a Self Publishing Company

A self publishing company is like a sole proprietorship. You are your own boss and promoter of your book. No one has to tell you how to write the material or how to design the cover. You edit, design and print all copies of the book yourself.

You also negotiate directly with booksellers to sell your book at their shops. The booksellers will either purchase your book on credit basis or arrange for consignment.

Self publishing has become quite a trend today with enhanced printing technologies that allow you to run a small printing press right in your own garage. Many writers, especially of comic books and controversial topics, have found new independence and fulfillment in being self publishers than having to be forced to modify their original works at the mercy of a third party publisher.

Self Publishing - Is it for You?

Having a self publishing company has its benefits, especially if you are the independent type who wants things done your way and who are confident that your published material will sit well with your reading audience. Being able to decide on your own book length, format, and cover design does matter, especially if you are into making books that involve a lot of graphics. You also save on printing costs, and all sales proceeds will be yours.

On the other hand, self publishing involves a lot of promotional efforts on your part. You need to negotiate with booksellers about where to display the book, and if you can put up posters or your own signing booth. You also have to collect all sales proceeds yourself.

Among your major considerations for self publishing should be the costs of self publishing versus using a commercial publisher, your level of confidence in the book's marketability, and the level of control you would like to have.


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