Affordable Advertising for the Guerilla Marketer

2008-09-26 11:36:32

( Business )



Business has become more and more competitive and to survive in this cutthroat environment, an entrepreneur must utilize the available means to promote his or her business. Big businesses will have huge budgets for advertising and they can experiment frequently to find out if an advertising campaign works or not. They are well funded an can afford to spend larges sums of money for marketing and advertisement.

The small entrepreneur, on the other hand, will have to rely on creativity to make up for the small or non-existent advertising money. And affordable advertising is available if you only open your eyes and be open minded.

One form of affordable advertising is Google advertising. In this set-up, you decide how much you want to spend so there's a cap on how much money you will have to pay for any given period. It's also very targeted as you can choose where and what particular keywords to advertise in. Google advertising is one affordable advertising that surprisingly many entrepreneurs haven't discovered yet.

The beauty of Google advertising is that you will definitely not overspend and you can readily measure the effectiveness of an advertising campaign. This is a very affordable advertising indeed. Cost per click, as how Google advertising is price can range from a few cents to larger amount depending on the keyword that your aiming for and the location.

You will know immediately if your affordable advertising with Google is working or not because you should immediately get calls or emails from interested customers if your Google advertising is effective.

Another form of affordable advertising often overlooked by small business is radio advertising. Local radios offer very affordable prices and they are also very targeted. You will know who listens to a particular local radio station and you can tailor fit your ad copy for that particular target market.

Radio advertising works because its very repetitive and with the use of catchy music and phrases, your business will enjoy high recall.


All rights Reserved © Tradenet Services srl
Do not duplicate or redistribute in any form.