Teenage Marketing: How To Do It Right

2007-03-08 10:33:40

( Financial )



Teenage marketing provides its own set of unique challenges when compared to regular advertising and promotional initiatives that are targeted towards other age groups. For starters, the teenage market speaks its own language. Your advertisements need to pick up on key phrases that connect with them immediately so that they will notice your products and services.

Endorsements by celebrities are also important to teenagers since many of them follow the latest films and television shows on a regular basis. Getting the latest young actor or actress to promote your product for you gives your brand an added cache, making it easier to introduce to the teenage market and drawing more attention.

Teenage marketing also involves responding to the fickle tastes of teenagers quickly. You need to be updated on the latest of the trends and respond to the demands of the market as they come. The last thing that you want in teenage marketing is to be left behind.

Once you employ the right teenage marketing strategies, then you will be able to reach out to a very powerful age segment. You need to be able to respond to the psychology of teenagers, particularly in relation to how they perceive and interact with their family and friends so that the right campaigns can also be enacted. Marketing to teens needs to be backed with adequate research, whether it’s working with a focus group discussion or spending time in areas which they frequent.

Although teenagers are relatively young, you should never dumb down your advertising and marketing initiatives. They should always presuppose that teenagers are also intelligent consumers who are capable of forming their own opinions and making their own decisions about their purchasing choices. Although there are price point limitations when creating products and services for teenagers, their tastes can influence older age segments considerably, creating a ripple effect across an industry or market.


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