Catering to the Teenage Population: Marketing to Youth

2008-10-15 10:26:08

( Financial )



In the present society, new trends in the production business is surging wherein organizations are now manufacturing means and products that are mainly for the youth. With the drastic changes in the needs and concerns of the youth, certain demands are now rising which must be satisfied. Likewise, addressing this concern also manifest profit generation interest for the involved business entities thus, product manufacturing for youth is indeed becoming the modern business interest.

Presently, the youth has changed and become the largest population demographic in the society thus, business production for their necessities and concern is indeed beneficial for the economic pursuit of each organization. However, aside from production, challenges also exist in the development of the marketing strategies for enticing the youth towards consumption.

For this rising trend and demand, new strategies for marketing to youths are now being developed.

New ideas and concepts for marketing to youth are now transforming the interest of the business organizations. For them to effectively develop teenage marketing ideas, they must first get into the gear of youth mind setting and interest to acknowledge the possible approach for enticing their attention. Generally, present teen marketing strategies employ mediums that are commonly preferred by the youths such as technological communications, modern media means, and publicity concepts to attract youth attention and knowledge.

Among the commonly preferred mediums for marketing to youth generation are the internet communication aspect, television commercials , advertisement in youth-oriented magazines, and product endorsement from pop idols and movie stars. These mediums prove to be effective vehicles in the interest of teen marketing which effectively attract attention and awareness of the youth society. In addition, enhancing the character image of the product for youth acceptability is among the effective measure for teen marketing which include technological enhancements, packaging design, functionality, and portability.

Indeed, employing these teen marketing strategies promote better and wider awareness and acknowledgment from the youth population resulting to better sale and profit generation for the involved business organization.


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