Building a Profitable Mailing List

2008-10-22 16:34:27

( Business )



B2B telemarketing may not be the most ideal job for most. This involves cold calling and talking to people who just might be interested in what you are offering. The cold calling setting can be a not so pleasant experience for both the telemarketer and other person on the line who's precious time is being wasted on a presentation he or she is not interested in.

Then came a new way of promoting a business without having to pound on the phone and talk to voice mail. This new way of doing business is so revolutionary and can sometimes be hard to grasp for those who are so used to doing business the traditional way. Building a mailing list of individuals who are qualified and interested to buy your products or services is the new way to go for for B2B email marketing success.

The question how do you do it. The tried and tested way of doing it is to offer a free product like an ebook or a free video course or tutorial and capture the email address in a website. For this method to be effective, there are some thing you must keep in mind.

Make sure that the free product, ebook, videos or recordings you're offering is related to the product or service that you are offering. This way, you will know that the person you're adding to your mailing list is a potential customer.

The free product you'll be giving away should be really useful to the person you'll be adding to your mailing list. There must be real value and useful information, otherwise you will not be able to establish trust and credibility. These are the two most important things you should establish especially of you're selling products and services primarily on the internet.


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