Top Search Engine Ranking Factors

2008-10-22 17:29:33

( Web Hosting-SEO-Web Design )



Importance of Search Engine Ranking

When using a search engine, you type in key words to get the listing, pretty much like looking through a gigantic subject index.

The two biggest search engines in the world contain listings of millions of websites. If the key word is fairly common, then you would expect the search engine results to contain hundreds of entries.

If you're an average browser, you would tend to focus your attention more on the first two or three pages of the search results, and not go any further. The only reason for you to look into other results pages is if you were not satisfied with the entries on the preceding pages.

On the websites' point of view, being listed first gives them a definite advantage over their competitors, especially if they are into e-marketing.

Factors that Affect Search Engine Ranking

According to web experts, a major factor is the key word or phrase you used in the title tag line and body of your HTML header. Having the key word as part of your domain name and address is a strong point. And the more you use the key word in your web page will also get you ahead of the pack.

Another major factor is your site's popularity as being considered a link within another site's link structure. It is important to ally yourself with another site in order to publicize your site's existence. Posting online ads with other sites or within the search engine's page as a sponsored link also helps a lot.

Age of your site and when it was posted also matters according to some experts, especially if you were the first one under a category. Your site will be perceived as being more reliable.

A third major factor is the level of trust on your domain. Some domains expire but are still listed, and eventually they will be dropped. This gives your domain a chance to rise above listings. Users should be able to access your site without timing out too much.

Other factors that may affect search engine ranking include worldwide popularity of the site, length of time spent by users on your site, and relevance of your site's contents with queries.

Some Reminders about Search Engine Ranking

You can look up sites that feature top search engine ranking reports, showing the most popular websites. Some sites also list all the probable key success factors that contribute to high rankings in search engines, as well as opinions of experts about each success factor.

While sites feature expert opinions about search engine rankings, these are just opinions and nothing more. You might want to consider all key factors especially efficient use of key words, when creating or improving your webpage and registering your domain name. You should also consider alliances with other websites who can provide links to your page and vice versa.


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