Titleist Logo

2008-11-24 13:09:13

( Sports )



If you play golf, there is no doubt that you are familiar with the titleist logo. Everybody uses this golf ball brand. A golf logo is a more than just a picture created by some artist. It is a promise. It is the company's guarantee that the the golf ball you are using passed the high standards that they employ.

That's the way brands are built. A titleist logo says that you are buying a proven golf ball that you can be sure meets your expectations. Building a brand can take time and is greatly influenced by the quality of your products. Building a brand requires that you implement strict quality controls to make sure that the products that you sell are of great quality.

That being said, some companies even issue expensive recalls of their products that were released but did not meet expectations or performed below standard. A recall can be very expensive as it involves paying refunds and shipping the defective or sub-standard items back.

The more damaging effect of selling inferior products is to the reputation of the brand. A brand is only as good as its reputation. That is why companies carefully guard a brand name.

You can learn from the titleist logo in building your brand. Remember that the first and foremost thing to consider is the quality of your product. You can not build a brand over inferior quality products.

Building a brand requires that you build it on firm foundation, meaning you have to promote a product or products that meet people's needs consistently and satisfactorily. That is the only that you can build a lasting business over a brand.

This is actually a win-win situation for the company that produces quality products and for the consumers that purchase those products. Competition drives the quality of products we see on the market.


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