Purchase Lead or Find Your Own

2008-11-25 12:26:04

( Financial )



If you are a salesperson, you know how valuable leads are in building your business and closing more sales. They are like the raw materials that you feed to your sales machine. Unless you have enough leads, you can't expect to close more sales at a steady rate. Even if you have a good list of existing customers, you should not discount the importance of building a list of leads.

One way to do this is to purchase leads. There are decent companies out there where you can source your lead generation. They can do a pretty good job at finding lead for you and it is common practice to purchase leads. This method saves you time. You don't have to spend time in lead generation when you purchase leads. You can devote your time to actually sell.

However, keep in mind that no one knows your business more than you do. If you engage lead generation yourself rather than purchase leads, you can be sure that you'll build a list of more qualified leads than any outsourced lead generation outfit. It's because you would know exactly which one's would buy eventually, which ones have the burning need for your product, which ones are not in a hurry.

Most sales training programs teach this and they are right. The thing is, not many sales people follow up what they learn. So if you are a salesperson who takes his or her job seriously, then lead generation should be at the top of your list. Know your customers is the golden rule that you will have to follow if you want to succeed in this business. And what better way to do this than doing the lead generation yourself.

This will give you deep insight on what your customers really want. As the saying goes, find where the itch is and give it a scratch.


All rights Reserved © Tradenet Services srl
Do not duplicate or redistribute in any form.